How SEO Has Changed. Then and Now
SEO Then: We used to focus on keywords and all their variations and permutations. We would end up creating content that didn’t flow well because of the unnatural keyword usage. SEO Now: Today we focus on establishing a theme. Google needs to understand the overriding theme of your site, so you can rank for a multitude of keywords that are relevant to the theme. We use natural language in our writing and don’t worry so much about fitting in every variation of words and phrases. If we have done a good job communicating our theme, Google will do a good job of delivering traffic relevant to that theme. Reporting Then: We used to rely on ranking reports to see what positions we “owned” on the SERPs (search engine results page).…