Basic Search Engine Optimization FAQ. What is SEO?

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So many SEO questions, so little time! I’ve answered some of the most common questions here but the best way to get your question answered is to just contact me! Callย 509-315-9866 or email. I welcome questions and always do my best to answer!

What is SEO?

SEO is not just a technical science. It is very much a combination of art and science. Good SEO involves the more technical aspects especially when dealing with rich snippets, canonicalization and various coding issues but there is also the marketing or arty side of it – which involves strong writing skills to effectively use keyword phrases in content that is informative, compelling and high quality.

Lets first start with a FREE SEO analysis tool to see where your site is and any immediate issues. Use the SEMrush box below to begin:

What are Meta tags?
Meta tags are author-generated source code that is placed in the header section of an HTML document. Current popular Meta tags that can affect search engine rankings are keywords and description. The Meta KEYWORDS tag is used to group a series of words that relate to a website. These tags can be used by search engines to classify pages for searches. The Meta DESCRIPTION is used to describe the document. META HTTP-EQUIV tags can indicate to the web browser how to display the page.
What are Header tags?
Header tags are a quick way to format text. They make something you want to stand out as a headline bigger, and in bold. H1 being the biggest header, and decreasing in size as the number goes up. You can also use them to define your structure and simplify page navigation. Well-written header text informs visitors and helps them navigate your page. Header tags will also increase your site ranking on some search engines.

What are alt tags?
Any image on a webpage may have a text description attached to it. The text will be shown in browsers which are incapable of displaying images, or if the user has chosen not to view images. It is displayed in a little box when the mouse hovers over the image. Some search engines also use this text to derive keywords for the web-page.

Why was my site not built search engine ready by my web designer?
Good question, but unfortunately the answer will vary from situation to situation. It really depends upon who you’re using as a designer. Some web designers are just that: designers. They’ve been trained in aesthetics and making online and print media look fantastic, but they’re not necessarily familiar with all of the latest languages and standards. If you outsourced your design job, the answer may lay in your request. Did you specify search engine optimization? Some design firms charge separately for SEO work and rely on the customer to request what they’d like. If you know that your site is not optimized properly, then it’s time to move on and start working at getting it optimized.

Does My Site Need To Be Mobile Ready?
YES! Google has 2 search engines. Mobile and Desktop. Mobile is now their primary search engine. That means you must be mobile ready or you will not find your site listed on Googles mobile first search engine. FREE ACCESS to Web CEO SEO Tools

Should I use PPC as well as SEO?
That depends! Do you have the time and money to commit to a PPC campaign? Effective pay-per-click marketing only occurs when the marketer takes the time to test and fine-tune the keywords and entries in their campaign. If you’re using the same high-priced keywords as 85% of your competitors, you’re probably going to pay a lot of money without seeing much return on your investment. On the other hand, if you’re willing to test, re-test, fine-tune, and keep a handle on your PPC campaign, then the money you invest may end up giving you a decent return. As with any other investment you make, you should thoroughly research all of your SEO avenues before committing to one specific tactic.

Does every page need to be fully optimized?
Yes. Why such a short answer to this question? Because if you do not do it…your website is screwed ๐Ÿ™‚

Do I Need to Use Social Networking?
Yes! Why such a short answer to this question? Because if you do not do it…your website is screwed ๐Ÿ™‚

Should I have A Google My Business Account
Yes! Why such a short answer to this question? Because if you do not do it…your website is screwed ๐Ÿ™‚

Why should I not use a single word as a keyword, why are phrases better?
Say you want to find a great Tex-Mex joint in your area. Would you search Google for “Tex-Mex?” “Tex-Mex restaurant?” “Tex-Mex food?” Of course not! You’d search for something more along the lines of “good Tex-Mex restaurant Omaha, Nebraska.” Studies have shown over and over that people online conduct specific searches. That works to your benefit, because think of all of the other people in the world with businesses similar to yours. If your keyword is “exterminator,” you’ll end up fighting for rank with millions of other sites. If your keyword phrases include “quality exterminator southern Florida,” you’ll probably get a far higher ranking.

We know that Google looks for searches that answer: who, what, where, when, why and how. Google can determine more from total content on a page so that better results are returned. Google is paying more attention to each word in a query, ensuring that the whole query โ€” the whole sentence or conversation or meaning โ€” is taken into account, rather than particular keywords. The goal is that pages matching the meaning do better, rather than pages matching just a few words.

How long does it take to optimize my site?
This varies from site to site, and situation to situation. How many employees do you have who can help with the optimization? How many hours each day can you devote to SEO work? How much do you know about the principles behind SEO? Are you going to work with a SEO company? How big is your site? Depending upon your responses, search engine optimization can take anywhere from a couple of weeks to several months.

How do we get high rankings on Google?
Optimize, optimize, optimize. It’s getting to be like a mantra, isn’t it? It’s for good reason! Nobody really knows exactly what goes into the Google algorithm – we do know there are approximately 200 factors and some are more important than others. Nobody can tell you exactly what to do to increase your Google rankings, but certain methods have been proven over and over again. Search engine spiders work in specific ways and have specific quirks. Web surfers have definite preferences and habits. Following a set search engine optimization plan will help bring more visitors to your site, thereby increasing your ranking, which again brings more visitors to your site and again increases your rankings.

How can I improve placement on a specific phrase?
There are a few different ways of accomplishing this, but first take a look at whether or not that specific phrase is really the best for you. If you’re a localized business in Tucson, Arizona and want to improve placement for the phrase “stationery store,” you may have better results aiming for “Tucson, Arizona stationery store.” While the first example lumps you in with all of the other online stationery stores and will most likely find you toward the middle or bottom of the pile, the second is a far smaller group.

If you’re set on that particular phrase, try one or two of the following tips:

Use the phrase within the URL itself (example: stationary-products.htm instead of products.htm).
Make sure the keyword is included in the ALT tags.
Make your phrase the very first text in the body of your page, and then use the phrase as many times as possible throughout the rest of the body tag.

So many SEO questions, so little time! We’ve answered some of the most common questions here but the best way to get your question answered is to just contact me! Callย 509-315-9866 or email. I welcome questions and always do my best to answer!

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Summary
Basic Search Engine Optimization FAQ. What is SEO?
Article Name
Basic Search Engine Optimization FAQ. What is SEO?
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SEO is not just a technical science. It is very much a combination of art and science. Good SEO involves the more technical aspects especially when dealing with rich snippets, canonicalization and various coding issues but there is also the marketing or arty side of it
Bonnie Burns
Bonnie Burns
Bonnie Burns
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