What is Social Proof and Why Should You Care?

What is Social Proof and Why Should You Care?

Conversion Optimization, Online Reputation Management, Social Marketing
Social Proof is important to your business but many aren’t familiar with the term. Social proof is also known as Social Influence and basically, it boils down to people looking for cues on what to do based on what others are doing. Although we pride ourselves on individuality, we are find comfort in numbers and groups and often look to what others are doing for assurance that we are on the track. So how does this impact your business? If someone is uncertain if they should make a purchase, they will look to others who have made the purchase for guidance. The more people they can see have purchased and the more people that were happy with the purchase, the more likely they are to buy themselves. Social proof comes…
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Conversion Optimization

Conversion Optimization

Conversion Optimization
Generating traffic for your site is crucial to your success but so is converting that traffic. You work hard for every visitor you get, so you want to make sure your site is designed to convert that traffic. That’s where Conversion Optimization comes in. Systemically improving your site to increase conversions is a great way to grow your business. Of course you’ll still work to increase your traffic but if you simultaneously work to improve conversions, you’ll see more growth. Resist the urge to make changes to your site on a whim, or based on you what you like or what your Mom’s best friend’s daughter’s husband mentioned at a BBQ last week. Even if your Mom’s best friend’s daughter’s husband is a “Marketing expert” – it’s important to realize…
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