What is Social Proof and Why Should You Care?

What is Social Proof and Why Should You Care?

Conversion Optimization, Online Reputation Management, Social Marketing
Social Proof is important to your business but many aren’t familiar with the term. Social proof is also known as Social Influence and basically, it boils down to people looking for cues on what to do based on what others are doing. Although we pride ourselves on individuality, we are find comfort in numbers and groups and often look to what others are doing for assurance that we are on the track. So how does this impact your business? If someone is uncertain if they should make a purchase, they will look to others who have made the purchase for guidance. The more people they can see have purchased and the more people that were happy with the purchase, the more likely they are to buy themselves. Social proof comes…
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