What is SEO? And is SEO Worth It?

What is SEO? And is SEO Worth It?

SEO
What is SEO? (As Defined by 40+ SEO Experts) 'SEO stands for Search Engine Optimization. Three little words that, for most people, invoke equal parts cold sweat and wild hopes as far as the success of their business is concerned. But for many beginners, their SEO journey ends before it even begins. White‐hat versus black‐hat? Site audits? Backlink profiles? URL Rating and Keyword Difficulty? No thank you—I’ll be over here hitting “promote” on some Facebook posts. As for more seasoned marketers, the struggle to keep up with an industry that moves at breakneck pace is real. What if the next Google algorithm update tanks my organic traffic? Will the tactics I’m using now still be relevant three years on? What should I be focusing on? Somewhere along the line, we all…
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21 SEO and Digital Marketing Thoughts To Start Your Day

21 SEO and Digital Marketing Thoughts To Start Your Day

SEO, Social Marketing
1. Your subject line can make or break your email marketing campaign. 2. If you aren’t doing email marketing, you are losing sales. 3. People spend more money per order on Pinterest than they do on Facebook. 4. In-Depth articles is a “thing” and if you don’t know what it means, you are missing out on traffic. 5. In business, battling at the end isn’t always enough. Battle every day, off season or in the height of your busiest times. 6. There is always something you can say on social media to get some exposure. Get creative and have fun. Then track the results and use that data to guide you in future posts. 7. The success always lies in the data and the details. You are missing out on…
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SEO Then vs. SEO Now

SEO Then vs. SEO Now

SEO
SEO Then: We used to focus on keywords and all their variations and permutations. We would end up creating content that didn’t flow well because of the unnatural keyword usage. SEO Now: Today we focus on establishing a theme. Google needs to understand the overriding theme of your site, so you can rank for a multitude of keywords that are relevant to the theme. We use natural language in our writing and don’t worry so much about fitting in every variation of words and phrases. If we have done a good job communicating our theme, Google will do a good job of delivering traffic relevant to that theme. Now we need a mobile and AMP website and a site that is https  and not http. Reporting Then: We used to…
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Why Do I Need An SEO Website Audit?

Why Do I Need An SEO Website Audit?

SEO, Website Analysis
Getting your site on the top of the engines is the foundation of any SEO marketing campaign. If your site doesn't come up on top, you are losing traffic and sales to your competitors. Algorithms are complex formulas that the search engines use to determine where sites should rank in the search engine results pages (SERPs). There are multiple factors considered in the algorithms. Rather than trying to turn you into a techno-geek, let me just break this down simply. Start with a free SEMrush analysis by domain, URL or keyword. Just use the box below: You want top rankings. You don't want to be penalized by Google Panda or Penguin or Hummingbird, or Maccabees etc etc and you want some assurance that your site will do well long term.…
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Basic Search Engine Optimization FAQ. What is SEO?

Basic Search Engine Optimization FAQ. What is SEO?

SEO
So many SEO questions, so little time! I've answered some of the most common questions here but the best way to get your question answered is to just contact me! Call 509-315-9866 or email. I welcome questions and always do my best to answer! What is SEO? SEO is not just a technical science. It is very much a combination of art and science. Good SEO involves the more technical aspects especially when dealing with rich snippets, canonicalization and various coding issues but there is also the marketing or arty side of it - which involves strong writing skills to effectively use keyword phrases in content that is informative, compelling and high quality. Lets first start with a FREE SEO analysis tool to see where your site is and any immediate…
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How To Write Effective Product Descriptions

How To Write Effective Product Descriptions

SEO
Writing product descriptions is important, both to SEO and to your conversion rate. It’s also something that most people find pretty difficult. Some products aren’t that exciting and don’t lend themselves well to fanciful descriptions. Other times people get confused about keywords and how to use them in their product descriptions. More often than not, people just use the descriptions provided by the manufacturer. Even if you aren’t the best writer, you do want to tackle writing the descriptions. You don’t want to use manufacturer descriptions, primarily because that is duplicate content but also because they usually aren’t very compelling or interesting and they don’t match the tone and style of the voice on your site. I’ve compiled a list of tips for people that want to tackle rewriting their…
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How SEO Has Changed. Then and Now

How SEO Has Changed. Then and Now

SEO
SEO Then: We used to focus on keywords and all their variations and permutations. We would end up creating content that didn’t flow well because of the unnatural keyword usage. SEO Now: Today we focus on establishing a theme. Google needs to understand the overriding theme of your site, so you can rank for a multitude of keywords that are relevant to the theme. We use natural language in our writing and don’t worry so much about fitting in every variation of words and phrases. If we have done a good job communicating our theme, Google will do a good job of delivering traffic relevant to that theme. Reporting Then: We used to rely on ranking reports to see what positions we “owned” on the SERPs (search engine results page).…
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