Getting your site on the top of the engines is the foundation of any SEO marketing campaign. If your site doesn’t come up on top, you are losing traffic and sales to your competitors.
Algorithms are complex formulas that the search engines use to determine where sites should rank in the search engine results pages (SERPs). There are multiple factors considered in the algorithms. Rather than trying to turn you into a techno-geek, let me just break this down simply.
Start with a free SEMrush analysis by domain, URL or keyword. Just use the box below:
You want top rankings. You don’t want to be penalized by Google Panda or Penguin or Hummingbird, or Maccabees etc etc and you want some assurance that your site will do well long term.
Getting ranked in the engines has always been hard work BUT with Google’s always updating its algorithm and mobile sites and AMP, and Google My Business – it’s become like navigating a landmine. You can’t over-optimize, you can’t under-optimize. What you did years ago that was OK then could be coming back to hurt you now. It’s a volatile climate right now and the sites that are hurt by the changing search engine updates are feeling the pain – lost rankings and traffic – which means lost sales.
There is a solution. An in-depth review of your foundational on-page optimization and links can help quickly catch issues and get them fixed. Whether you’ve lost rankings and need to get them back or you just want to protect what you have – you need to be sure that your site is compliant AND aggressive in it’s optimization.
Your foundation is important to your future success and with all the recent changes, it’s become even more important that you get it right. For just a minute, let’s go back to the days of playing with toy blocks. Do you remember trying to build something and see how high you could make it? Without a solid foundation your structure would topple quickly.
Did you ever try to build a house of cards? Your strategy as the house grew more complex was very important – but none of it mattered without a solid foundation.
That is what we are talking about here – creating a solid foundation to grow your search engine rankings on.
Now, think of the foundation of a house – you would never buy a house because of the foundation – it’s the look and feel of the house that sells it. However you may not buy a house because of the foundation – if it wasn’t solid. Because when you think about it you realize the foundation IS in fact vitally important.
The foundation of an SEO campaign is often overlooked, not talked about, not understood – basically just flat out ignored.