Doing website optimization is not an automatic turnkey process.
You cannot press a button and have your site optimized. There are tools of the trade that can help give an overview and analysis of issues, but the real human experience is needed as not even tools can ‘see’ everything. My SEO techniques are vast and always changing based on latest algorithm updates and new techniques. SEO work includes the following processes throughout a clients SEO campaign.
See: Bonnie Burns – SEO Resume
- Design Review: whether the website is visually pleasing with an attractive, uncluttered and relevant design – i.e. look and feel.
- Structural Analysis: how well the website is constructed and how easy is it to find information without having to hunt for it. Check to be sure no conical website issues.
- Content Analysis: content relevance and authoritativeness; also check for content duplication on the website.
- SEO Metrics: metrics such as traffic stats, visitor behavior, social media popularity .
- On-Page Analysis: type and number of changes required to the website to make is search engine friendly.
- Social Presence: social media and social channel presence; look for relevant social network profiles and how they link to the website.
- Optimize Page Content: Edit content as required to include inline links to optimize content from other site pages to build page and phrases strength and leads to other relevant pages (as well as a specific product being sold) within site as well as embedded on-page text links to relevant new content that was added.
- Be hyper-relevant to a specific topic (usually a product or single object)
- Include subject in title tag.
- Include subject in URL.
- Include subject in image alt text.
- Ensure robots.txt is not blocking pages or images that should be scanned by engines.
- When applicable, write a call-out to get user to ‘do a task’, such as call, buy, learn more, highlight important factors offered by site and so on.
- Specify subject several times throughout text content.
- Link back to its category pages as applicable.
- Link back to its subcategory page (If applicable).
- Add additional line or 2 of content as needed if site needs more local, regional significance to help boost for local search.
- Name pages to meet SEO friendliness.
- Add static sitemap if site does not have one.
- Add XML sitemap if site does not have one.
- Add snippet of code for Google Analytics and Google Search Console code.
- Ensure proper SEO plugins are added and or updated.
- Descriptive titles in H1 tags, including target Theme.
- Descriptive page URL with keyword included.
- Meta data, Schema and rich snippets where relevant.
- Inbound and outbound links to/from other relevant pages on your site (internal linking).
- Optimize visuals for performance and discoverability.
- Mobile optimization.
- Ensure fast loading times.
- Be descriptive to meet both typed search queries and voice queries.
- Get users excited about clicking through.
- Focus on the value each page has to offer.
- Aim for a maximum of 150-160 characters in description tags.
- Aim to make Title tag marketable and within proper length of characters.
- Ensure proper use and add as needed H1, H2 and H3 tags.
- Add additional line or two of content as needed if site needs more local, regional significance to help boost for local search.
- Advice to clients on social networking, reputation management monitoring, digital marketing suggestions.
Summary
Article Name
Website Optimization Is Not An Automatic Turnkey Process.
Description
You cannot press a button and have your site optimized. There are tools of the trade that can help give an overview and analysis of issues, but the real human experience is needed as not even tools can 'see' everything.
Bonnie Burns
Bonnie Burns
Bonnie Burns
Bonnie Burns
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