SEO Software Tools & Resources From A Professonal SEO

02Nov 2018 by Bonnie Burns

What is SEO? And is SEO Worth It?

SEO

What is SEO? (As Defined by 40+ SEO Experts) 'SEO stands for Search Engine Optimization. Three little words that, for most people, invoke equal parts cold sweat and wild hopes as far as the success of their business is concerned. But for many beginners, their SEO journey ends before it even begins. White‐hat versus black‐hat? Site audits? Backlink profiles? URL Rating and Keyword Difficulty? No thank you—I’ll be over here hitting “promote” on some Facebook posts. As for more seasoned marketers, the struggle to keep up with an industry that moves at breakneck pace is real. What if the next Google algorithm update tanks my organic traffic? Will the tactics I’m using now still be relevant three years on? What should I be focusing on? Somewhere along the line, we all…

25Sep 2018 by Bonnie Burns

SEO Then and SEO Now with Bonnie Burns. Twitter Online Chat

SEO, Social Marketing

Search engine optimization is one the most exciting areas of marketing because it is changing so fast. It’s a young industry but boy it’s maturing! SEO is no longer chasing the ‘rankings’. SEO is chasing the answer But what exactly has changed and how to adapt? Let’s discuss! Read the full transcript from the SEO chat here

10Apr 2018 by Bonnie Burns

21 SEO and Digital Marketing Thoughts To Start Your Day

SEO, Social Marketing

1. Your subject line can make or break your email marketing campaign. 2. If you aren’t doing email marketing, you are losing sales. 3. People spend more money per order on Pinterest than they do on Facebook. 4. In-Depth articles is a “thing” and if you don’t know what it means, you are missing out on traffic. 5. In business, battling at the end isn’t always enough. Battle every day, off season or in the height of your busiest times. 6. There is always something you can say on social media to get some exposure. Get creative and have fun. Then track the results and use that data to guide you in future posts. 7. The success always lies in the data and the details. You are missing out on…

10Apr 2018 by Bonnie Burns

SEO Then vs. SEO Now

SEO

SEO Then: We used to focus on keywords and all their variations and permutations. We would end up creating content that didn’t flow well because of the unnatural keyword usage. SEO Now: Today we focus on establishing a theme. Google needs to understand the overriding theme of your site, so you can rank for a multitude of keywords that are relevant to the theme. We use natural language in our writing and don’t worry so much about fitting in every variation of words and phrases. If we have done a good job communicating our theme, Google will do a good job of delivering traffic relevant to that theme. Now we need a mobile and AMP website and a site that is https and not http. Reporting Then: We used to…

26Mar 2018 by Bonnie Burns

What is Social Proof and Why Should You Care?

Conversion Optimization, Online Reputation Management, Social Marketing

Social Proof is important to your business but many aren’t familiar with the term. Social proof is also known as Social Influence and basically, it boils down to people looking for cues on what to do based on what others are doing. Although we pride ourselves on individuality, we are find comfort in numbers and groups and often look to what others are doing for assurance that we are on the track. So how does this impact your business? If someone is uncertain if they should make a purchase, they will look to others who have made the purchase for guidance. The more people they can see have purchased and the more people that were happy with the purchase, the more likely they are to buy themselves. Social proof comes…

20Mar 2018 by Bonnie Burns

Why Do I Need An SEO Website Audit?

SEO, Website Analysis

Getting your site on the top of the engines is the foundation of any SEO marketing campaign. If your site doesn't come up on top, you are losing traffic and sales to your competitors. Algorithms are complex formulas that the search engines use to determine where sites should rank in the search engine results pages (SERPs). There are multiple factors considered in the algorithms. Rather than trying to turn you into a techno-geek, let me just break this down simply. Start with a free SEMrush analysis by domain, URL or keyword. Just use the box below: You want top rankings. You don't want to be penalized by Google Panda or Penguin or Hummingbird, or Maccabees etc etc and you want some assurance that your site will do well long term.…

20Mar 2018 by Bonnie Burns

Basic Search Engine Optimization FAQ. What is SEO?

SEO

So many SEO questions, so little time! I've answered some of the most common questions here but the best way to get your question answered is to just contact me! Call 509-315-9866 or email. I welcome questions and always do my best to answer! What is SEO? SEO is not just a technical science. It is very much a combination of art and science. Good SEO involves the more technical aspects especially when dealing with rich snippets, canonicalization and various coding issues but there is also the marketing or arty side of it - which involves strong writing skills to effectively use keyword phrases in content that is informative, compelling and high quality. Lets first start with a FREE SEO analysis tool to see where your site is and any immediate…

18Mar 2018 by Bonnie Burns

How To Write Effective Product Descriptions

SEO

Writing product descriptions is important, both to SEO and to your conversion rate. It’s also something that most people find pretty difficult. Some products aren’t that exciting and don’t lend themselves well to fanciful descriptions. Other times people get confused about keywords and how to use them in their product descriptions. More often than not, people just use the descriptions provided by the manufacturer. Even if you aren’t the best writer, you do want to tackle writing the descriptions. You don’t want to use manufacturer descriptions, primarily because that is duplicate content but also because they usually aren’t very compelling or interesting and they don’t match the tone and style of the voice on your site. I’ve compiled a list of tips for people that want to tackle rewriting their…

09Mar 2018 by Bonnie Burns

Why Your Website Needs To See The SEO Doctor

Website Analysis

My 'WebSite Surgery' Is A Brutally Honest, No-Holds Barred Blueprint Revealing Exactly How To Turn Your Website into a Lead-Generation, Sales-Closing Machine to Maximize Your Profits from Every Website Visitor Does it seem like your competition is generating business with ease, while you struggle to increase sales from your website? Most site owners and web designers throw together a site that looks good but they don't give much thought to the proven fundamentals of marketing - the core power-techniques that are responsible for bringing 'new money' to your business. Therefore, they suffer the consequences of sparse and sporadic website activity, never achieving any consistent or sustained profits. How do you avoid these costly mistakes? First you turn your website into a finely tuned, powerfully effective marketing machine. Only then can…

09Mar 2018 by Bonnie Burns

Conversion Optimization

Generating traffic for your site is crucial to your success but so is converting that traffic. You work hard for every visitor you get, so you want to make sure your site is designed to convert that traffic. That’s where Conversion Optimization comes in. Systemically improving your site to increase conversions is a great way to grow your business. Of course you’ll still work to increase your traffic but if you simultaneously work to improve conversions, you’ll see more growth. Resist the urge to make changes to your site on a whim, or based on you what you like or what your Mom’s best friend’s daughter’s husband mentioned at a BBQ last week. Even if your Mom’s best friend’s daughter’s husband is a “Marketing expert” – it’s important to realize…