My SEO Philosophy

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Search Engine Optimization is cornerstone of your digital marketing strategy.

Consumers turn to search engines in every phase of the buying cycle. If your site isn’t there to share information, build brand recognition and convert searchers into customers – you are missing out.

My broad and vast experience for 20 years is what allows me to deliver measurable results for clients.

My philosophy:

Organic SearchSEO
Personalization, social media, geotargeting and ever-evolving complex algorithms make organic SEO more difficult than it’s ever been. A solid, evergreen strategy with an eye for detail and current methodology is what it takes.

Link Profile
Your link profile has the power to boost your SEO efforts and broaden your exposure. It also has the ability to bring traffic to a screeching halt. It is a long and tedious process to recover from a Google hit related to links. Monitoring and naturally growing your links is essential to your success.

Keyword Strategy
In-depth keyword research that targets consumers at each stage of the buying cycle lays the foundation for a successful campaign. My Themes and Phrases research is a continuous process, always striving to find new search queries your consumers are using. This means phrases that are also geared to voice search and the all important who, what, when, where and how phrases.

Data & Activity Reports
Data drives optimization and our tactical approach to your campaigns. Regular analysis of your campaign data guides us to make strategic changes and continually improve performance.

Conversions
Focusing on SEO, content, social and all aspects of digital marketing without considering conversions and the ultimate goals of your campaigns is an error too many consultants and SEO firms make. Not me. My focus is on your goals and your bottom line.

Professional SEO Career Summary

● More than 20 years experience in website optimization with 1000 clients in a variety of business and professional fields.

Directly implemented SEO practices. Improved online organic rankings. Collaborated with client’s Web teams,social media team and content writers to ensure that site architecture, copy, code, and other factors were optimized for conversion and usability resulting in increased revenue.

● Used White Hat SEO techniques to drive targeted traffic to clients’ site while getting the sites increased visibility for non-brand terms through use of targeted Themes and Phrases, thus increasing revenue

● Directed SEO efforts in website analysis and in redesign of clients’ sites to ensure webmaster prepared site architecture for SEO readiness, ensuring the websites skeleton was SEO prepared.

● Managed Social Networks for SEO and Digital Marketing company to help increase SEO programs offerings.

● Provided in-house newsletter to all staff regarding latest updates, techniques and industry news related to SEO, Social Networking, Locale Visibility, Reputation Management, Digital Marketing and Search Engine challenges.

Summary
Search Engine Optimization Is Cornerstone Of Your Digital Marketing Strategy
Article Name
Search Engine Optimization Is Cornerstone Of Your Digital Marketing Strategy
Description
Consumers turn to search engines in every phase of the buying cycle. If your site isn't there to share information, build brand recognition and convert searchers into customers - you are missing out.
Bonnie Burns
Bonnie Burns
Bonnie Burns
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